Your mission
Are you ready to be part of a fast-growing award winning company with a global mindset?
We are currently looking for an experienced Product Marketing Manager to join our dynamic team. This is an exciting opportunity where you will be responsible for developing and executing the product marketing strategy to drive the go-to-market efforts for the product portfolio. You will work closely with cross functional teams including product, sales and customer success and be at the forefront of understanding customers' needs. This is a full-time global role, reporting to the Chief Marketing Officer.Responsibilities
Leverage competitor and market intelligence to guide product positioning & development
Define ICPs, buyer personas and value propositions
Develop product messaging that translates our products and features into compelling customer benefits that resonate with our target audience
Ensure consistent messaging across different assets, collaterals, and channels
Collaborate with our product, sales, and customer success teams to create the go-to-market plan that communicates the value of our solutions including launch plans & timelines
Work with the wider marketing team to create high-quality marketing collateral, content and enablement materials ensuring alignment of product messaging
Become an internal expert on our customers, products, competitors, and our market position to create targeted campaigns to drive demand, product adoption and growth
Track and report on KPI’s and use the data to inform future campaigns